Insurance for Startups. Simplified.
Founders should be building businesses, not comparing insurance policies. We help startups and venture-backed companies identify risks, secure the right protection, and stay focused on growth.
What Founders Actually Tell Us
We don't know what insurance we need.
We don't have time to compare policies.
We need employee benefits but don't know where to start.
We're not sure if we're adequately covered.
Most startups know insurance is important. Few know where to start. We help simplify the process and make sure critical risks are not overlooked.
Why Growing Startups Need Insurance
As your company scales, new risks emerge at every stage. Here's how insurance needs evolve as you grow.
Seed Stage
- Founder protection
- Basic healthcare benefits
Hiring First Employees
- Employee medical coverage
- Group insurance
Customer Growth
- Key person coverage
- Business continuity
Investor Ready
- Governance protection
- D&O considerations
Operational Risks Increase
- Liability coverage
- Ongoing risk reviews
What We Commonly See
We hired employees but never reviewed our benefits.
We copied another startup's insurance setup.
We don't know if our coverage is adequate.
We only look at insurance during renewal.
We have investors but never reviewed key person risks.
These are recurring themes observed while supporting growing businesses. Many companies only discover gaps after a claim or major business event.
Protection across every stage of growth
Employee Benefits
Medical, hospitalization and wellness benefits that help attract and retain talent.
Group Insurance
Protection for teams as your company scales.
Key Person Protection
Protect the business against the loss of critical founders or executives.
Directors & Officers Liability
Protection for leadership decisions and governance risks.
Business Insurance
Coverage for operational and business risks.
Risk Reviews
Independent assessment of current coverage and potential gaps.
How I Am Different
Traditional Insurance Agent
Startup Risk Advisor
The goal is helping founders make informed decisions — not simply purchasing policies.
Insurance Market Comparison
Instead of spending hours collecting quotations, founders receive a curated comparison with key differences clearly highlighted.
| Criteria | Insurer A | Insurer B | Insurer C | Insurer D | Insurer E |
|---|---|---|---|---|---|
| Price | $$$ | $ | $$$$ | $$ | $$$ |
| Medical Benefits | |||||
| Coverage Limits | |||||
| Claims Experience | |||||
| Flexibility | |||||
| Employee Experience |
Disclaimer: Insurer names are illustrative. Actual recommendations and pricing depend on underwriting, business profile, and employee demographics.
Supporting Venture Capital Ecosystems
We work with founders, portfolio companies, and venture capital networks to identify recurring risk gaps and help growing companies establish foundational protection as they scale.
Clear steps, no jargon
Discovery
Understand your business and team.
Risk Review
Identify key exposures and protection gaps.
Recommendations
Present clear options without unnecessary complexity.
Ongoing Support
Review and adapt coverage as the business grows.
Trusted By Growing Companies
Supported venture-backed startups, growing SMEs, and founder-led businesses across multiple industries — from early-stage teams to established organisations reviewing employee benefits and corporate protection strategies.
Free Startup Insurance Readiness Checklist
A practical checklist covering the most common insurance considerations for early-stage and growing startups.
Founder Resources
Practical, no-jargon resources to help you make informed decisions about protecting your company.
Startup Insurance Checklist
The essential coverages to consider at every stage of growth.
Employee Benefits Planning Guide
How to design benefits that attract and retain top talent.
Corporate Insurance Review Worksheet
A structured way to audit your current coverage and find gaps.
Questions Every Founder Should Ask Before Renewal
Avoid auto-renewing into the wrong coverage.
Nicholas Goh
Nicholas Goh helps founders and growing companies navigate insurance decisions with clarity and confidence. His focus is helping businesses secure practical protection solutions while keeping the process simple and founder-friendly.
Trusted by founders and their teams
“They cut through the noise and told us exactly what we needed — nothing more. We set up employee benefits in days, not weeks.”
“Responsive, clear, and genuinely helpful. Every question got a straight answer, which made rolling out benefits to the team effortless.”
“Practical advice without the jargon. The portfolio review gave us real clarity on where our coverage gaps actually were.”
Book a Complimentary Startup Risk Review
A consultation, not a sales meeting. We'll look at where you are today and where you may be exposed as you grow — with clear, practical next steps.
Schedule a Startup Risk ReviewWhat's included
- Review current coverage
- Identify potential gaps
- Benchmark against common startup practices
- Compare available market options
Unsure If Your Startup Is Properly Covered?
Book a complimentary startup risk review and get clarity on your current protection setup.